10 Single Sentence Seriously Cynical Case Studies

(with brand strategies and tactical angles)

And no broken NDAs, because in vagueness there is plenty of room for both metaphor and safety.

1: Work must appeal to both internal and external audiences simltaneously.

2: Sell the treatment, not the cure—preferably via hard-to-cancel subscription.

3: The grosser the audience, the more you must make them feel superior.

4: Everyone and everything is gorgeous if the light is dim enough, and sometimes, you must dim that light yourself.

5: If the product sucks, great marketing will euthanize it—so don’t get too clever if you want to keep that retainer coming in.

6: Sometimes the writing is on the wall and it’s all 4-letter words.

7: Don’t regret who and what you work for. That regret stains you.

8: There’s always money in overthinking other people’s problems.

9: Never let yourself think you know any better than anybody else.

10: Flattery will get you pretty much everywhere.